Deploy & Scale
Launch anywhere, scale confidently. I handle deployment, monitoring, and infrastructure—without vendor lock-in.
The Challenge
Your app is ready to launch, but deployment feels like a black box. Heroku is expensive. AWS is overwhelming. You need something that works today and scales tomorrow—without locking you into a single vendor.
Vendor Lock-In
Platforms like Heroku make deployment easy but cost 3-5x more and trap you in their ecosystem.
AWS Complexity
Elastic Beanstalk, ECS, EKS, RDS, S3, CloudFront... Where do you even start?
No Visibility
Your app is deployed, but you don't know if it's slow, throwing errors, or about to crash.
Can't Scale
Traffic spikes break your app. You're not sure if it's the database, app servers, or something else.
My Deployment & Infrastructure Approach
We use modern deployment tools (Kamal, Docker) to launch your app on any cloud provider. You own your infrastructure, control your costs, and can move anytime.
Infrastructure Design
We design infrastructure that matches your needs and budget. Starting small? A single server is fine. Need to scale? I'll set up load balancing, database replicas, and caching from the start.
- Current traffic and growth projections
- Budget constraints
- Compliance requirements (HIPAA, SOC 2, etc.)
- Geographic distribution of users
Containerization & Deployment Setup
We containerize your app with Docker and set up Kamal for deployment. This means you can deploy to any Linux server—AWS, DigitalOcean, Hetzner, your own data center. No vendor lock-in.
Result: Deploy anywhere with a single command, zero downtime deployments
Monitoring & Alerting
I set up comprehensive monitoring so you know exactly what's happening. Error tracking (Honeybadger), performance monitoring (Scout APM), uptime monitoring, and database metrics. Get alerts before users complain.
You'll know: errors per minute, response times, database load, memory usage
Database & Backups
Managed PostgreSQL with automated backups and point-in-time recovery. I test restores regularly—backups you can't restore are worthless.
CI/CD Pipeline
Automated deployments from GitHub. Push to main, tests run automatically, deployment happens if tests pass. No manual steps. No SSH-ing into servers.
What You Get
Deploy Anywhere
Not locked into Heroku, AWS, or any specific platform. Move anytime.
One-Command Deployments
Deploy with `kamal deploy`. Zero downtime. Automatic rollbacks if issues.
Cost Control
40-60% cheaper than Heroku. You see exactly what you're paying for.
Comprehensive Monitoring
Know when things break before users do. Error tracking, uptime, performance.
Automated Backups
Daily database backups with tested restore procedures. Sleep well.
SSL & Security
Automatic SSL certificates, security headers, firewall configuration.
Technologies & Infrastructure
Deployment
- Kamal (modern, zero downtime)
- Docker containers
- GitHub Actions CI/CD
- Automated rollbacks
Cloud Providers
- AWS (if you prefer)
- Hetzner (cost-effective)
- DigitalOcean
- Any Linux server
Monitoring & Logs
- Honeybadger (error tracking)
- Scout APM (performance)
- Uptime monitoring
- Centralized logging
Common Questions
Why not just use Heroku?
Heroku is great for getting started quickly. But it gets expensive fast ($200-500/month for a small app becomes $2-5K/month as you grow), and you're locked in. Modern deployment tools like Kamal give you the same ease of use at 40-60% lower cost, with the freedom to move anytime.
Is this overkill for an MVP?
No. We scale the infrastructure to your needs. For an MVP with low traffic, a single $40/month server works great. As you grow, we add load balancers, database replicas, and caching. You pay for what you need, when you need it.
What if we want to manage infrastructure ourselves later?
Perfect. Everything we set up uses standard tools (Docker, Kamal, PostgreSQL). I document everything. Your team can take over anytime, or you can keep us on retainer for ongoing support.
Do you offer ongoing infrastructure support?
Yes. Many clients keep us on monthly retainers for monitoring, security updates, performance optimization, and scaling as they grow. I'm available when you need us, but you're never locked in.
Can you migrate us from Heroku to something cheaper?
Absolutely. I've migrated dozens of apps from Heroku to modern deployment setups. Typical migration takes 1-2 weeks with zero downtime. Clients usually save 40-60% on hosting costs immediately.
Ready to Deploy With Confidence?
Get a free infrastructure assessment. I'll review your current setup and show you how to reduce costs and increase reliability.
Get Your Free Health Check →